Almost a year after the presentation to operators in the sector and to the press, “25K Gin”, made in Franciacorta, reaches the third recognition in the world wine and spirit sector. To the two bronze medals at the “International wine and spirit selection” in London for the Spirits and Gin and Tonic categories last June, the Silver Medal is added to the “Concours Mondial de Bruxelles” in November 2020.
25K Gin: the young entrepreneur riccardo from Brescia
“Our intention – says Riccardo, young entrepreneur and spokesperson of the company – is to enhance the beauty and flavors of our product. All artisanal and natural (we do not use extracts or chemicals) and respectful of the environment”.
The pandemic has certainly not facilitated the nascent project of the historic Peroni distilleries. But, in the words of the entrepreneur himself, “he certainly spurred us on and stimulated us to create new job ideas and beyond.”
In fact, new projects have been born such as “Wonderland”, aimed at the tourist promotion of the city of Brescia.
“An idea that sees us together with Just Visual Srl, another Brescian company, committed to promoting the places of local culture. With the participation of leading representatives of the same territory (Andrea Casta, Nicola Veneziani and Studio 76).”
The lockdown then led us to promote our product mainly through social channels, allowing us to make 25k Gin known even outside the national territory.
Numerous collaborations with international bartenders who use pure or diluted 25Kgin in designer metaphysical cocktails. Clearly visible for those who want to approach new cocktails, on our social channels. (25kgin and justvisual.it)
25K Gin lands in Sicily and meets Paola Insanguine
But the involvement of capable influencers could not be lacking, for a more widespread diffusion of our brand in the various Italian regions and so that digital marketing could propose 25K Gin in other clothes that, beyond the use in cocktails, showed with relevance, the use in the kitchen.